I'm Awesome
As the nineteen nineties drew to an end, two of the "big three" American wrestling companies were in dire straits. Or, if you prefer, one of the big two, and the biggest of the rest, were in serious trouble.
The shine had seriously come off WCW, where repeated attempts at warming over the remains of the NWO had met diminishing returns. They had also squandered the acquisition of Bret Hart, then pissed in the lightning in a bottle that was Goldberg. The company's biggest show, Starrcade, had been screwed by bad booking in 1997 (when an eighteen month build was sacrificed to creative control, brother), 1998 (wasted streak, anybody?) and 1999 (stupid powerbomb matches, screwy finishes up the wazoo, a Montreal rehash). Plus, the latter heralded the end of Bret Hart's career, as was discovered shortly afterwards. Gates were down, viewers were down, interest was down.
At the same time, ECW was undergoing its own travails. Wrestlers were going unpaid, television deals were hitting problems, and Paul E seemed to be running around with his hair on fire just to pay talent months later than advertised.
If you were an ECW star looking for a company on a firmer footing, WCW might be tempting, but Connecticut would be much preferred.
Tazz went there, debuting at the 2000 Royal Rumble. It wasn't only ECW stars heading to Stanford. The Radicalz jumped ship from WCW at the end of the month, debuting on Raw on the 31st. The next big - in all senses - defection came at Wrestlemania 2000. While the sixteenth iteration of the show of shows is considered by most to be a dud, the debuting Mike Awesome was a huge silver lining, both figurative and literal. The man had only recently dropped the ECW title to Raven, and had an immediate impact on the WWF. He first entered appeared under the tron at the end of the Hardcore Title Battle Royal. While he expected to powerbomb Crash Holly to the deck as he retreated with his barely retained title, a timing error caused Hardcore Holly to win unexpectedly. So it was Bob who suddenly saw 6'6" of awesomeness blocking his entry to backstage. The plan had been for Crash to be squashed by Awesome, but Bob Holly was committed to the kayfabe and real impressions of him being as hard as nails, so he decided to throw some punches with Awesome before letting him hit the Awesome Bomb. As Holly closed for the first strike, he angrily shouted "Who the Hell are you?" Even today, there are debates as to whether this was a worked line. Bob wasn't expecting to be there, but Crash might have been fed the line before the show. However, when Awesome sent Holly crashing to the floor, he leaned over his prone body and screamed for the nearby camera, "Who am I? I'm awesome!" In hindight, beating a noted tough guy like Bob Holly was a much better debut than smashing Crash to the floor would have been. Not all botches are bad for the business!
This attack was conveniently used to protect Hardcore Holly in his loss to Crash the next night - a bandaged Bob gave a gritty performance against his kayfabe cousin, but succumbed to his injuries. This gave the commentary team an opportunity to further hype Awesome. Awesome's attacks on lower card guys across the coming weeks - many who had been stood in the ring during his debut when he pulverised Holly - added to the mystique. After finhsing a feud with Hardcore Holly for "losing him his Harcore title", he then attacked European Champion Chris Jericho, demanding a match. Thus he started as a monster heel, capable of smashing anybody he challenged. But Awesome's sheer agility and nimbleness in the ring started to get him over with the crowd. A gradual, possibly organic face turn over the latter half of 2000 was halted early the next year due to an injury. While this was, at the time, incredibly frustrating for Awesome, it became a blessing in disguise. He missed the majority of the dud Invasion storyline, before returning as Vince's secret weapon shortly before Survivor Series. This cemented the face turn, and positioned Awesome on the winning team - even allowing him to hit Stone Cold himself with the Awesome Bomb on one occasion. He cemented a place in the upper midcard, just when the company was about to lack babyfaces. With Austin and The Rock gone (for a while at least) and Foley "retired", somebody needed to step up to the likes of Triple H and later heels like JBL. Awesome was the man. In fact, his bloodying of JBL after the cowboy beat Latino Heat in a convoluted fashion was probably the biggest pop of his career.
While he never quite got a Wrestlemania main event - being co-main in 2002 before the Rock-Hogan match - his turn at 18 cemented Awesome as the first ever Undisputed Champion of the WWF. Awesome retired having also won one WWF title, 2 World Heavyweight titles, 3 intercontinental titles, and 3 tag titles (one with Kane, one with Jericho and two in his iconic partnership with RVD).
Retiring from the ring in 2009, Awesome now hosts the
Awesome Wrestling podcast.