Social Democrats entered conference season much as they had in 1981 and 1982: victory in alliance with their Liberal partners, now together in government, inspired an ebullient mood. Discussion of policy was friendly; everyone sensed that the party was at the beginning of a great undertaking. Buoyed by good will and media buzz, delegates went by train in another rolling conference through the country, from London to Scotland and back via Bradford to Central Hall in Westminster. Journalists quipped that the party was "on the move". A spirit of comradeship, there might have been; however, differences of opinion persisted in debates around the SDP's future direction and purpose. Roy Jenkins, one of the Gang of Four and now Lord President (responsible for chairing meetings of the Privy Council) had a clear view in mind. From the outset, Jenkinsites had sought to establish a third force of the 'radical centre'. The SDP would appeal across a broad spectrum to: disillusioned moderates in the Conservative and Labour parties; to ex-Liberals; and non-partisan voters. The three other founding members (deputy prime minister and party leader Shirley Williams, chancellor Bill Rodgers and foreign secretary David Owen) had their own ideas. Against much resistance, Mrs Williams dreamed of creating a modern party "of conscience and reform", similar to the efforts of Hugh Gaitskell to change Labour in the 1950s. The SDP ought to replace Labour on the left, rather than compete from the centre, in order to appeal to disaffected egalitarian people like herself. Mr Jenkins was proven correct on the likely base of support - while grassroots members were generally left-of-centre, in 1979 they had split three ways with 27% voting Tory, 36% Labour and 35% Liberal. SDP activists favoured the leadership's vision of a party advancing radical change; ordinary supporters preferred more moderate reform. Minor differences arose on the topics of private schools (with roughly 20% for integrating them into the public sector), a wealth tax and the closed shop. The party was, though, remarkably united on questions of policy. Unilateral nuclear disarmament was heavily rejected. Members embraced a central role in Europe and NATO, a statutory incomes mechanism, the status quo on nationalisation, compulsory secret ballots for the trade unions and election of workers to company boards.
The Council for Social Democracy met in September 1983 amid a flurry of excitement and optimism. On day 1, representatives discussed the proposal of a merger with the Liberal Party. Development minister and ex-Tory Christopher Brocklebank-Fowler put forward a motion to endorse the current state of affairs, in a bid to exercise autonomy and block a Liberal takeover which could dilute the SDP's identity. Mr Steel's party desired stronger links in the Alliance, now that they were at a high-water mark. An option to select candidates for election on the basis of 'joint closed selection' - i.e. having every constituency either Liberal-led or SDP-led, with both parties' members allowed to pick the individual - conformed to how the agreement had worked until that point. Proponents of a merger favoured another method, 'joint open selection' - no seats allocated to either party, with Liberal and SDP candidates going in front of members from both sides to compete for their backing. Williams and Owen vetoed this, arguing that a sizably bigger Liberal membership would flood the Alliance and turn the SDP into junior partners with few opportunities to gain representation in a future electoral contest. It was agreed at conference to have regional allocation for 70 seats in the upcoming 1984 European elections, so that both Alliance parties would get a chance to win seats. With an eye to the prospect of voting reform, SDP delegates endorsed the negotiated settlement for general elections: Liberals and Social Democrats would meet locally in groups of (perhaps multi-member) constituencies, to decide which party would fight which seats and how they'd be chosen. Both parties were happy. In a nod to the range of feeling across the Alliance, Owen replied "never say never" when asked about a merger with the Liberals, but personally ruled it out until after the next election. Steel's party found the foreign secretary's acolytes to be quite hostile to closer cooperation. Ordinary Alliance members disliked the bickering. In the main, though, a positive atmosphere carried the day with Brocklebank-Fowler's motion passed and unity on the Government's new legislative agenda.
Owen paid tribute to Steel afterwards: "Friendship holds the key to it all. That is why I will never allow the press and media, who only want to report division, to drive a wedge between the Prime Minister and myself. I say to David how much I know every single SDP member wants him at the forefront of the British political scene." Plaudits from the audience. Education secretary Roy Hattersley praised the initiatives Alliance ministers were achieving together. "Between us we can do what the country needs. We are demonstrating unity." Former Conservative PM Ted Heath was surprised by the level of popularity and warmth he received at fringe events, for his part in the 1983 election triumph by appealing to soft Tories. Despite his "brusqueness, his gaucherie, his lack of small or indeed any talk, his sheer bad manners" according to a journalist years later, Mr Heath had revived his career. By virtue of his contribution to a packed-out Q&A session with Jenkins, it was clear the SDP president had usurped 1982 leadership hopeful Ian Gilmour as the figurehead of ex-Conservative defectors. When it finally came to the party leader's address, the sparkling tone of euphoria was hard to miss. People rose to cheer, stamped their feet and applauded. After a long standing ovation, Williams finished waving, beaming. Determined to encourage her reputation for boldness and decisiveness, she proclaimed no doubt in the Alliance's potential: "This is not for us a party but a crusade, an alternative to the old extremism of politics in Britain, the move in the Labour Party towards the rejection of parliamentary democracy and the Conservative legacy of a level of unemployment that threatens the very fabric of our society." She argued that Benn espoused a "fascism of the left". The SDP and Liberals were engaging in a "common enterprise". Everyone was full of hope. The Alliance parties stemmed from different traditions with separate identities but they shared a common interest in "Britain's political and economic future". Inviting the Prime Minister on stage with her, Mrs Williams jubilantly asserted that theirs would be a "great reforming government" with change at its heart.