It would be nice if we could guarantee an alternate history book being a bestseller, but any author worthy of the name will tell you that the success or failure of any particular book is very rarely guaranteed unless you happen to be a very big name indeed. JK Rowling, for example. It would certainly help if they was a great deal of buzz around any book when it was launched, but even that is not guaranteed. For example, I have sold over 26364 copies of The Invasion Of 1950 without that much promotion, but other books that got more promotion did not do so well.
Even if we did get an AH bestseller, there would be no guarantee that it would spread to other books and authors.
I like the idea of a magazine, but frankly the chances of making any profit would be very limited. I used to run an online alternate history newsletter and it was very hard to keep contributors contributing for more than a few months, if that; it was a nightmare to get feedback and debate even when that was about the only incentive I could offer my writers. It might be possible to start something on Substack, with paid memberships, but there would be issues that would need to be overcome. For example, I would like to write a serial, but I would also want to have republication rights and that could easily prove problematic.
Any Writers Association for AH would have to offer something to its authors. What would most authors actually want? Critique is always helpful, particular from people who understand writing; there would be something was said for a critique group that discussed plot outlines before the book was actually written, then provided everything from development feedback to line editing. So would sharing samples of each other’s writing - I’ve had some success exchanging samples with other writers, creating some cross pollination - or helping to boost each other’s book.
It would take some time before we could match SFWA, assuming we ever could. We do not have the resources to hire lawyers (etc, etc) and even services like editing and cover design can cost a pretty penny - a decent editor can be quite expensive, unless you want to rely on beta readers and they aren’t always reliable. It would probably be better to start small and work our way up - if we set membership dues fairly low, at least at first, it would let us experiment with promotions and other efforts that might benefit us all. We would also need to find a way to avoid mean girl behaviour - SFWA is large enough to avoid the worst consequences of such behaviour, although this is hotly disputed, but we will be nowhere near that large at least at first. I suspect the only way to avoid it is to rotate leadership and keep firmly focused on our core function, rather than letting ourselves be distracted by the outside world. Our membership may have an opinion on anything from pineapple on pizza to modern politics, but the association itself should be strictly neutral.
Thoughts?
Chris