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Panel discussion here.
Panellists @Thande @Nick Sumner @Burton K Wheeler @SenatorChickpea @David Flin .
Panellists @Thande @Nick Sumner @Burton K Wheeler @SenatorChickpea @David Flin .
I think I alluded to this in David's discussion, but while this was true of Turtledove in the UK 20 years ago, his books seem to have all but disappeared from the shelves of mainstream UK bookstores now - which is a bit of a shame, regardless of one's opinions of his work, his books have often acted as a gateway to the wider world of AH (as indeed they did for me).True that Turtledove is still the only one who's really recognizable as a big author who writes alternate history specifically, all sorts of independently published online but his are all you see on shelves and in libraries etc. on a regular basis.
Marketing AH to non-history nerds is tricky, and often not really worth it as it'll be more confusing without more appealing. For a personal example, I considered both The Sure Bet King and All Union AH, but only really "pushed" the latter. Because "USSR survives and invades Romania" is a lot more understandable and intuitive than "The Asia-facing offshore sportsbooks are mostly centered in Cambodia instead of the Philippines".Which tells us something about marketing because they definitely have other AH books in stock but they aren't on the Alternate History shelf, they're in the general Science Fiction A-Z. So there's an assumption that the customers coming in for an AH book are looking for a very specific thing
Turtledove's less and less in mainstream stores but every time I visit Forbidden Planet in London, there's an alternate history shelf and it's entirely devoted to Turtledove, the late Eric Flint, and Taylor Anderson's Destroyermen. Which tells us something about marketing because they definitely have other AH books in stock but they aren't on the Alternate History shelf, they're in the general Science Fiction A-Z. So there's an assumption that the customers coming in for an AH book are looking for a very specific thing
I really need to get that article written up about the different senses of AH...Does make me come round to AH not existing as a distinct genre. Like Heather Rose Jones' Alpennia books are technically AH but no one's ever called it that, it's romance and historical fiction. Not much overlap in audience with Turtledove either.
State of Online AH? Two things. First, it's gotten broad but shallow. You can easily look up Orel Hersheiser's strikeout rate, but it's harder to tell you what that was like in comparison to the league average pitchers at the time. It's easier to look up names for an ORBAT chart/campaign than to see how those units/people would actually perform. Second, it's become a lot more insular. It's not just Paradox games and their quirks/problems, but to me it feels like a lot of TLs just use other TLs as inspiration/sources. This is weirdly the opposite of how mainstream-focused AH [as a setting] has high-profile stuff in everything from the moon landing to royalist romantic comedy novels.
It's considerably less exciting now so if I do read AH I want a good, focused story set in the changed world. With characters I care about.
Forbidden Planet has a lot of US books in a particular vein - Baen is part of it but not all - that you barely see in any other UK source. I remember the last time I went to one, they had a ton of Alan Dean Foster books which previously I had only seen electronic versions of on the Kindle store.Turtledove's less and less in mainstream stores but every time I visit Forbidden Planet in London, there's an alternate history shelf and it's entirely devoted to Turtledove, the late Eric Flint, and Taylor Anderson's Destroyermen. Which tells us something about marketing because they definitely have other AH books in stock but they aren't on the Alternate History shelf, they're in the general Science Fiction A-Z. So there's an assumption that the customers coming in for an AH book are looking for a very specific thing
I think I alluded to this in David's discussion, but while this was true of Turtledove in the UK 20 years ago, his books seem to have all but disappeared from the shelves of mainstream UK bookstores now - which is a bit of a shame, regardless of one's opinions of his work, his books have often acted as a gateway to the wider world of AH (as indeed they did for me).
Agreed, that sums it up well.I feel like there's a clean separation between written AH as a recognisable genre and pop culture AH. Pop culture AH is definitely more prominent than it was twenty-five years ago but written AH as a genre is even more niche than it was back then.
I feel like there's a clean separation between written AH as a recognisable genre and pop culture AH. Pop culture AH is definitely more prominent than it was twenty-five years ago but written AH as a genre is even more niche than it was back then.
How would you define the difference between written AH as a recognisable genre and pop culture AH?
I think the whole wikibox TL trend kind of exemplifies this. Now, the wikibox is a pretty decent (if flawed) tool for giving you a glimpse into an alternate world, but as someone who came into the AH community as that was taking off (and certainly dabbled in it herself), I think over time form has swallowed up function. It's less about looking at the actual flow of events and more about endlessly draping characters and tropes in slightly different combinations over an increasingly inflexible structure, if that makes sense. And that's one of the faces of online AH now in a way that I'm not sure was the case, idk, 8 years ago.State of Online AH? Two things. First, it's gotten broad but shallow. You can easily look up Orel Hersheiser's strikeout rate, but it's harder to tell you what that was like in comparison to the league average pitchers at the time. It's easier to look up names for an ORBAT chart/campaign than to see how those units/people would actually perform. Second, it's become a lot more insular. It's not just Paradox games and their quirks/problems, but to me it feels like a lot of TLs just use other TLs as inspiration/sources. This is weirdly the opposite of how mainstream-focused AH [as a setting] has high-profile stuff in everything from the moon landing to royalist romantic comedy novels.
I'm also not sure online AH has actually become that much more insular. When I came in, people always seemed to be referring back to the same few touchstones - always Turtledove, What If Gordon Banks Had Played, etc. over and over. Now, everything is still self-referential, it's just that the reference pool has changed - arguably gotten shallower as Veej argues.
I suspect this is about the insular nature of internet fora - the immediate audience finds a reference to UserHJ's timeline on Nigeria more fun (as in immediate gratification laughs) than weaving in links to Wole Soyinka's works, which sadly, fewer in the immediate audience might have read.Too often modern scrapbook timelines are referencing earlier scrapbook timelines.
I wonder how much of that is due to the sheer glut of literary science fiction of all forms that made up the contents of bookshelves at the turn of the century. As we've discussed previously it represented a high watermark for spin-offs of the likes of Doctor Who, Star Trek, Star Wars but even beyond those recognisable properties think the science fiction paperback was seeing a boom of every type and aimed at all ages. Maybe that rising tide lifted the AH titles along with it.I think I alluded to this in David's discussion, but while this was true of Turtledove in the UK 20 years ago, his books seem to have all but disappeared from the shelves of mainstream UK bookstores now - which is a bit of a shame, regardless of one's opinions of his work, his books have often acted as a gateway to the wider world of AH (as indeed they did for me).