Walpurgisnacht
It was in the Year of Maximum Danger
- Location
- Banned from the forum
- Pronouns
- He/Him
In an attempt to increase the balance of payments and use up surplus milk, the Milk Marketing Board created a new cheese in 1982. The name, Lymeswold, was chosen by a public competition, and the type selected from observing that there was a gap in the British market for a soft blue cheese. Initial demand for the cheese was high, following a high-publicity marketing campaign. However, market pressures meant that Lymeswold was released too early, without the cheeses having a chance to mature, and the low quality meant that it could never win over critics. Facing competition from the somewhat less artificial German import Cambozola, Lymeswold production ceased in 1992.
Could things have been different? Perhaps, ironically, a less successful marketing campaign might have reduced demand, given the cheeses time to mature, and given us a higher-quality cheese. Maybe, with such a visible success, the Milk Marketing Board can resist abolition and remain in existence, profoundly affecting UK dairy policy in the present?
Could things have been different? Perhaps, ironically, a less successful marketing campaign might have reduced demand, given the cheeses time to mature, and given us a higher-quality cheese. Maybe, with such a visible success, the Milk Marketing Board can resist abolition and remain in existence, profoundly affecting UK dairy policy in the present?